🦍 Bonobo Press

Media Kit

Last updated on December 19, 2024.

Our mission is to keep programmers and technologists up to date on the latest trends, tools, and technologies. We publish daily and weekly newsletters for software developers, engineering managers, CTOs, and other people in software delivery. The content is carefully curated and it keeps our readers highly engaged.

Our partners’ advertisements range from software tools and products, jobs, conferences, webinars, books, and courses.

We will help you reach out to the perfect target audience, connect them with your product, and generate engagement, leads, and conversions.

Get in touch!

Audience

Most of our subscribers are in US and Europe.

All subscribers are technologists with software developers being the majority. There is a significant portion of engineering managers, VPs of Engineering, CTOs and other decision makers in leadership positions.

Newsletters

Our newsletters have more than two times higher engagement than an industry benchmark. We run strict list cleaning practices and prioritise engaged readers over list size.

Leadership in Tech

A weekly newsletter for engineering managers, technical leaders, CTOs, and other technologists in leadership positions.

Programming Digest

A weekly newsletter for software engineers, web developers, and desktop application programmers.

C# Digest

A weekly newsletter for Windows and .NET developers using C# to build native desktop, web, and mobile applications.

React Digest

A weekly newsletter for front-end developers using React to build interactive web applications.

Newsletter Subscribers Open rate CTR Price Ad Clicks
Leadership in Tech 22,750 56.78% 6.08% $1285 227-682
Programming Digest 15,000 52.39% 8.81% $615 137-438
C# Digest 21,500 48.43% 9.77% $890 481-911
React Digest 28,580 44.12% 5.51% $945 483-1054

Advertisement format

The format of the newsletter is text only. Text works best and generates the highest engagement. Your advertisement will be part of the newsletter within the main content.

Here is a sample of a sponsored content from an issue of Programming Digest.

And the copy format is:

The deadline for the copy is 4 days before the publishing date.

And here are tips for writing an engaging copy.

Recent partners

Order process

Our advertising queue is filling up fast so if you have a time sensitive advertisement, please reach out a few weeks in advance to make sure there is an open slot.

  1. Send us your request
  2. Availability and order confirmation
  3. Invoice & Payment
  4. Advertising content and consultation
  5. The ad goes live

After you send us your request we will get back to you and suggest the best audience and newsletters along with available dates. After that, we will send you an invoice and after the payment is made we will lock down the dates. Then we will work together on the copy and can give you tips on tweaking it to our audience. When all that is done, the ad goes live and we can provide you with more insights on performance.

And lastly, here are our terms for the bookings.

Contact

If you want to get your product in front of the right audience and boost your leads and conversions – let’s talk!