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Bonobo Press

Media Kit

Last updated on May 23, 2025.

Our mission is to keep programmers and technologists up to date on the latest trends, tools, and technologies. We publish weekly newsletters for software developers, engineering managers, CTOs, and other people in software delivery. The content is carefully curated and it keeps our readers highly engaged.

Our partners’ advertisements range from software tools and products, jobs, conferences, webinars, books, and courses.

We will help you reach out to the perfect target audience, connect them with your product, and generate engagement, leads, and conversions.

Get in touch!

Newsletters

Our newsletters have more than two times higher engagement than an industry benchmark. We run strict list cleaning practices and prioritise engaged readers over list size.

Leadership in Tech

A weekly newsletter for engineering managers, technical leaders, CTOs, and other technologists in leadership positions. The audience are often decision makers responsible for purchasing and vendor management in their organizations.

Typical job titles are:

The majority of subscribers are from Europe (40%) and US (35%).

Subscribers work for companies like Google, Amazon, Netflix, Dropbox, Shopify. And other companies of various sizes and industries.

Programming Digest

A weekly newsletter for software engineers, web developers, and desktop application programmers.

Typical job titles are:

Experience levels are 30% juniors, 30% intermediate, 25% senior, 15% management.

The majority of subscribers are from Europe (40%) and US (35%).

Audience is back-end or full-stack oriented. There’s a varied mix of companies (from tiny to corporate) and industries.

C# Digest

A weekly newsletter for Windows and .NET developers using C# to build native desktop, web, and mobile applications.

Typical job titles are:

Experience levels are 20% junior, 35% intermediate, 25% senior, 15% management, 5% other.

The majority of subscribers are from Europe (48%) and US (32%).

.NET stack is more corporate oriented and the audience works for larger companies. Typical industries range from healthcare, finance, government, banking and others.

React Digest

A weekly newsletter for front-end developers using React to build interactive web applications.

Typical job titles are:

Experience levels are 30% junior, 30% intermediate, 25% senior, 10% lead, 5% other.

The majority of subscribers are from Europe (35%) and US (30%).

Audience is front-end oriented, there’s a varied mix of companies and industries.

Rate Card

Newsletter Subscribers Open rate CTR Price Ad Clicks CPC
Leadership in Tech 26,385 57.95% 11.38% $1,940 333-553 $3.51-$5.83
Programming Digest 18,263 51.83% 14.83% $875 223-443 $1.98-$3.92
C# Digest 19,724 52.61% 21.63% $1,220 407-627 $1.95-$3.0
React Digest 23,279 47.56% 12.17% $1,320 311-531 $2.49-$4.24

Here is a showcase of sponsored content from Leadership in Tech.

Recent partners

Logos of sponsors

And many others. Partners often book repeat sponsorships.

Advertisement format

The format of the newsletter is text only. Text works best and generates the highest engagement. Your advertisement will be part of the newsletter within the main content.

Here is a sample of a sponsored content from Leadership in Tech.

And the copy format is:

The deadline for the copy is 4 days before the publishing date.

And here are tips for writing an engaging copy.

Order process

Our advertising queue is filling up fast so if you have a time sensitive advertisement, please reach out a few weeks in advance to make sure there is an open slot.

  1. Tell us about your product, campaign, and prospect
  2. Availability and schedule planning
  3. Invoice payment locks the schedule
  4. Delivery of assets for the run
  5. Sponsorship goes live
  6. Performance reporting

After you send us your request we will get suggest the best audience and newsletters along with available dates. After that, we will send you an invoice and its payment locks the dates down. Then we will work together on the copy and tweak it to our audience. When all that is done, the ad goes live and we can provide you with more insights on performance.

Lastly, here are our terms for the bookings.

Contact

If you want to get your product in front of the right audience and boost your leads and conversions – let’s talk!