List Cleaning Practices
We prioritise human engagement over list growth. For that we follow a few best practices for having our lists clean.
- Robot protection on sign-up forms.
- Robust email validation (domain verification, complaints and bounces monitoring, third-party database).
- Sign-up routine to remove inactive readers within a few weeks of signing up.
- Pruning inactive readers after a few months of inactivity.
Our goal is to generate the best return on investment for our partners. We don’t want to inflate our numbers through robots and inactive readers.